Hi, I’m Becca!
I’m a Senior UX Designer, Researcher, and Strategist with a passion for working in 0 → 1 product spaces.
I’m comfortable leading all aspects of the product cycle, from conducting discovery research and leading design workshops, wireframing and concept testing, and developing information architecture and workflows.
Case Studies
Much of my work has been conducted under NDAs, and as such some case studies and work samples are password protected. Password is available on my resume.
Understanding Shipment Schedule Inquiries
Research Lead | 2022
Quantitative analysis, User Interviews, Design Strategy
Understanding why clients request updates about their shipments’ schedule, and developing a strategy to improve the experience.
Password Protected
Bridging the Gap Between Car Buyers and Sellers
UX Research and Design Lead | 2022
Qualitative Interviews, Journey Mapping, Concept Testing, Persona creation, JTBD, Wireframes, Visual Design
Designing a new service and experience to improve the online to offline car buying experience.
Case study available upon request
Auto Navigator Landing Page Redesign
Interaction Design & Research Lead | 2018-2019
Quantitative analysis, User Interviews, Survey design, A/B Testing, Wireframing, Visual Design,
Redesigning the landing page to connect more car buyers with financing
Illustrating the Journey of Car Dealership Leads Management
UX Lead | 2020
Qualitative Interviews, Journey Mapping,
Documenting how car dealerships manage their leads in order to find strategic opportunities
Password Protected
Product Search Results and Details Page for B2B Electrical Supply
UX Designer | 2017
Wireframing, Prototyping, Usability Testing
Designed the search results page and product details page to accommodate a high number of product variants, data fidelity, and languages.